"Customer Surveys That Generate Response" February 5, 2008

This event is part of Barclay & Company's "Advanced Tasting Room Strategies" conference. For more information visit: http://www.wineprofits.com/pdf/2008ATRSProgram.pdf
Presentation Description: Customer feedback is vital if we want to have an accurate and reliable understanding about how our brand and levels of customer service are perceived in the competitive wine arena. One of the easiest and most effective ways to collect this feedback is through online surveys. Join emarketing expert, Stu Carty, as he presents proven tips on creating internet surveys that generate response. Lean how to define survey goals, select your audience, develop meaningful questions, and how to act upon the results. Explore ways to write a compelling and personal survey invitation and find out what to look for when evaluating whether to use an online survey service.

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