The course shows how to build on the well-established methods employed in brand-building (briefing, concepts, art-direction, copywriting etc). By developing the right mindset, skills and techniques required to create outstanding digital experiences.
WHO IS THIS COURSE FOR?
This course is specifically designed for brand agency creative, planning and account management specialists who need to add a digital dimension to their current skillsets and campaigns.
HOW WILL I BENEFIT?
Digital creative is the most innovative and dynamic tool for engaging with customers. While brand development is essential to creating awareness and influencing consumer choice, and direct marketing is critical to developing controlled relationships with customers, only digital creative allows you to create the real-time, truly interpersonal relationships that stimulate customer engagement and response. A personal understanding of this communications model is key to a long-term career in the marketing and creative industries.
WHAT WILL I LEARN?
The course is designed to help you develop new knowledge and skills and put them into practice in the workplace. Our objective is to help you capitalise on quick-win digital opportunities in your current projects and provide you with personal inspiration for future development of cutting-edge digital campaigns.
Added by e_consultancy on March 18, 2008