Creating Value Through Web 2.0 June 22, 2009

Venue: City Marketing Suite, Guildhall, Basinghall Street, London EC2P 2EJ
Time: 6.30pm to 8.30pm on Monday 22 June 2009

Internet communication is evolving the way we do business. Blogging, podcasting and social networks like Linkedin and Facebook are extending the ways we engage with people via digital means.

Web 2.0 is creating a business environment based on knowledge sharing and collaboration. The cyberspace is a new landscape with its own cultures and accepted rules of behaviour.

Social media offer businesses a powerful means of building networks and communities around their products, services and brands. However it is not a simple matter of ‘Build it and they will come’. A strategic approach is needed to produce ‘sticky’ content and create value from on-line interactions.

The speakers will give an overview of the social media and social networks used by businesses. They will introduce ways of engaging effectively with on-line communities and will discuss the intersection of commerce and social networking.

Silvia Cambie ( Director, Chanda Communications ) and Yang-May Ooi are authors of “International Communications Strategy Developments in Cross-Cultural Communications, PR and Social Media” to be published in July 2009 by Kogan Page. Silvia is a cross- cultural communicator and a journalist. Yang-May is a writer specialised in social media and a blogger.

Giles Colborne is an expert in User Experience. He is Managing Director of cxpartners and former President of the UK Usability Professionals’ Association.

Tickets: £25 for IoD members inclusive of VAT of £3.26 and £28 for non members inclusive of VAT of £3.65
Contact: Mei Sim Lai OBE DL, Hon Secretary, IoD City Branch, IoD Hub, 35 New Broad Street, London EC2M 1NH
Tel: 020 7194 8385, Mobile: 07903 153793, Fax: 020 7194 8386, Email: [email protected]