CREATING VALUE IN DIGITAL SALES: How to ensure your sales teams are making the most of digital March 25, 2010

The IAA has developed an intense one-day seminar and workshop program, designed to help you and your team better understand and develop digital sales propositions. The programme is being produced in cooperation with Econsultancy, the leading resource for digital training and knowledge, and will be interactive, with attendees participating in the debate and discussion led by a series of industry experts. The opening keynote will be from Norm Johnston, Global Digital Leader, Mindshare, on ‘creating value for digital clients’, followed by a series of client side / brand owner views including David Chalmers, Head of Digital for Cisco Europe.

Participants will work in ad sales or be responsible for developing sales teams - UK or international. The day will be focused on learning and experience, so teams will be expected to answer questions and respond within the workshops. Delegates will learn:

•Why selling digital is different to offline
•What clients expect from their media partners
•How to create a value proposition for your digital assets
•What the latest trends in display media online are
•How to harness technology to improve proposition
•How social media is revolutionising the display space
•What opportunities lie with mobile
•How understanding research can give you an edge
•+ much much more

Agenda

Opening Keynote: ‘Creating value for digital clients’
Norm Johnston - Global Digital Leader –Mindshare

Second Keynote: ‘‘Understanding the clients perspective’
David Chalmers - Head of Digital Marketing- Cisco, Europe Interactive

Workshops: Within the day participants will take part in their choice of three of five potential workshops, chaired by:

DISPLAY MEDIA: Marcus Harding - Commercial Development Manager EMEA Region – Theorem --- Key issue: What are the opportunities in display given falling CPM rates and the rise of networks and exchanges

SEARCH AND SOCIAL: Andrew Seel - Owner & Managing Director – Qube --- Key Issue: How can we make money for search and social

MOBILE AND GAMING: Mark Challinor - Managing Director - g8wave ltd --- Key issue: Is this the year of the mobile and if so how do we monetise opportunities given the resistance to display on this channel?

TECHNOLOGY: James Sandoval - Founder & Managing Director – Invizua --- Key issue: Can we gain a competitive advantage through better use and deployment of technologies such as 1st party ad serving

COMPETITIVE MARKETPLACE AND RESEARCH: Craig Hanna - Training Director – Econsultancy and Silvia Bartels - Head of Intelligence UK & Europe - TEQUILA\ --- Key issue: What research is available to help us make the digital case and provide value to our digital offering

The final keynote will provide insight into the digital media future, including potential opportunities and threats the industry faces, and how to rise to the challenge - Speaker TBC

IAA Member @ £350.00 (£411.25 inc VAT)
Member's Guest @ £400.00 (£470.00 inc VAT)
Non member @ £450.00 (£528.75 inc VAT)

Official Website: http://www.iaauk.com/default.aspx?id=969176b7-b45c-408d-a4cb-d0d0bc9c0f78