Create a Winning Tagline January 8, 2008

TUESDAY JANUARY 8 | BUSINESS & LEADERSHIP
ERIC SWARTZ, Founder and President, Tagline Guru

CREATE A WINNING TAGLINE

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Swartz calls tagline development the haiku of branding – a way of compressing a vision, position or promise into a meaningful message that resonates with others. He deconstructs the proverbial tagline, revealing the source of its appeal and effectiveness as well as the strategic considerations involved in creating one that is artful, persuasive and memorable. A broad selection of good and bad slogans will be reviewed.

5:30 p.m., Reception | 6:00 p.m., Program | Club office, 595 Market St., 2nd Floor, San Francisco | $8 for Members, $15 for Non-Members
Program Organizer: Tom Waller

Official Website: http://www.commonwealthclub.org/mlf/#swartz