CPG Demand Planning and Forecasting: Web Workshop January 20, 2010

Consumer Packaged Goods companies are faced with a changing retail landscape dominated by a few large retailers and higher uncertainty from consumer preferences and retail promotional policies. Just a few of your customers can exert a great influence on your planning, logistics and execution processes. However, the large retail customers have also created the infrastructure and the technology that provides consumer and retail shelf take-away data, as well as enhanced visibility into the inventory positions at both store and warehouse. The key is for the CPG companies to leverage both consumption data and inventory data to create accurate demand plans.

This workshop will also explain the process to create a demand-driven pull forecast that incorporates the effects of changes in market, consumption patterns, and inventory cycles to model a supply chain forecast.

We take on the challenges and work through the mechanics of obtaining and using retailer data and syndicated POS data from sources like Nielsen's and IRI. If you are using Wal-Mart Retail Link or Target Partners Online data, this will be a productive workshop that helps you build the analytics to create the correct forecasts.