Course: Competing in Global Markets with New Entrants (like China) April 3, 2013

Wednesdays beginning April 3rd until May 8th, 7-8:50pm

Competing in Global Markets with New Entrants (Like China)
(BUS 187)

Are you expanding into global markets and realizing that your usual Western approach is not likely to be successful? Is your market position being challenged by new competitors from emerging economies? In this course, you will gain an understanding of the growth strategies and unique approaches of new entrants, such as those from Asia, and how they seem to satisfy customer demands with different products. We will explore case studies and new business models to help develop effective localized product and customer strategies. Students will learn ways to circumvent new entrants by adopting innovative practices in product, pricing, and customer targeting to protect and grow their position. Innovation usually is a key differentiator for Western companies. However product superiority and premium positioning do not always win-"good enough" products and addressing customer needs often lead to greater success in some markets. This course is intended to provide business professionals with practical frameworks and strategy options that can be applied to their specific business situations, so as to strengthen their positions globally.

Instructor: Amy Karam, Competitive Strategy Consultant
KaramConsulting.com

Amy Karam specializes in competitive strategy and sales enablement. She has worked in the high tech industry for almost twenty years at various companies such as Nortel and Cisco. She has held a spectrum of global roles such as leading a competitive sales strategy program and training cross-regional sales teams on how to position against Chinese competitors. Karam received an International MBA from the University of Ottawa and also completed the Innovation for Economic Development program at the Harvard Kennedy School. She also teaches at the Stanford Center for Professional Development.

Official Website: https://continuingstudies.stanford.edu/courses/course.php?cid=20123_BUS+187