3601 Walnut Street
Philadelphia, Pennsylvania 19104

Krippendorff's new book explains how you can adapt and thrive by recognizing, understanding, and utilizing the ancient Asian approach to innovation. Through examples of his work with companies such as Microsoft and Nokia, the author shows how you too can pass through the five stages of innovation.

Official Website: http://www.upenn.edu/bookstore

Added by RisaL on October 1, 2008

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