Content Analysis: From Inventory to Insight March 22, 2010

Content Strategy New England is pleased to welcome Colleen Jones, content strategist and Principal of Content Science.

Description:
Understanding your content needs is the critical first step in your content strategy. Sure, it begins with a content inventory in a big spreadsheet. But that's not where it should end. How do you dig deeper? How deep should you dig? What will you discover? Using plenty of practical examples, Colleen Jones will reveal the important elements of content analysis.

About the Presenter:
Colleen is the Principal of Content Science, a boutique content strategy consultancy. As an enthusiastic pioneer in user experience, Colleen has guided strategic initiatives for large brands such as InterContinental Hotels Group, Centers for Disease Control & Prevention (CDC), and Cingular Wireless (now AT&T). She also participated in the landmark Content Strategy Consortium at IA Summit 2009. Jones is Chair of CHI*Atlanta, organizer of Atlanta Content Strategy, and a notable author.

RSVP: http://www.meetup.com/Content-Strategy-NE/calendar/12834390/

Official Website: http://www.meetup.com/Content-Strategy-NE/