Aresty Institute of Executive Education, The Wharton School, University of Pennsylvania, 255 South 38th Street
Philadelphia, Pennsylvania

Anticipating competitors' actions and reactions to your moves may be the key determinant of success for any marketing strategy. One competitor cuts prices, undermining your pricing strategy. Competitive Marketing Strategy teaches you how to anticipate your competitors' moves.

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Added by mBLAST on May 30, 2007