Communicating with the Latino Market: a Free Lecture with João Silva November 29, 2011

Brazil has the 7th largest economy in the world and went through the 2008 financial crisis unscathed. This matters in Massachusetts because trade between the state and Brazil topped $475 million in 2010. Portuguese is also the third most spoken language in Massachusetts after English and Spanish. Therefore it presents an opportunity for companies and entrepreneurs to expand to the Brazilian consumers in the United States and Brazil.

What is the most effective way to reach the Brazilian market? What are the cultural barriers that your company must be aware of before opening a business in Brazil? These are questions that Mr. Silva will address.

João Silva has created some of the most successful advertising campaigns in Brazil, with 30 years of award-winning experience as a designer, art director and creative director at Engenhonovo, Propeg, and DM9, and at DS2000. As a partner in DS2000 and in his career, he created a record 1,000+ trademarks including Brazil's ex-president Collor's campaign logo, Iguatemi, Teatro Castro Alves, and other foremost Brazilian brands. He was named Professional of the Year North-Northeast Brazil by Columnist, and was knighted in 2009 by the city of Salvador. Currently, he is CEO and Chief Innovation Officer of Maria Comunicação.

Mr. Silva will speak and take questions on Tuesday, November 29 from 7-8:30pm, at Boston University, Room COM101, College of Communications, 640 Commonwealth Ave, Boston MA. The free lecture will be simultaneously translated into both Portuguese and English. Whether you are a business school student, marketing professional, or interested in minority affairs, you will want to attend this free lecture. This is an opportunity to speak with one of Brazil's most renown marketing gurus!

For questions, contact Cristiane Sciaba, (508)333-3451, [email protected], at http://mariacomunicacao.com.br/.