CommPsych 2013 Forum March 11, 2013

12 & 13 March 2013
Pullman Sydney Hyde Park

Liquid Learning is delighted to present the CommPsych Forum 2013 – a new and interactive platform for media and communication professionals seeking to deepen connections and improve conversations with their stakeholders.

Developing a Deeper Understanding of Audience Media Use, Decision Making and Behaviour to Create and Implement Effective and Engaging Communication Strategies

EXPLORE
• The application of neuroscience and media psychology to deepen audience connections
• Formulating engaging communication strategies in a media rich, real-time environment
• Understanding media decision making, consumption and choice
• Sustain audience attention and participation in a cluttered media environment

Event Brochure - Click to view: http://bit.ly/UgMqEh

FEATURED SPEAKERS
Henning Dorstewitz Global Communications and Public Affairs Manager
Google Australia and New Zealand

Vessa Playfair Head of Corporate Affairs and Communications
Deloitte

Adam Good Director, Digital Media and Content
Telstra

Professor Jim Macnamara Deputy Dean and Professor of Public Communication
University of Technology, Sydney (UTS)

Marie Kelly-Davies Director, Communications – Australian School of Business
The University of New South Wales (UNSW)

Fiona Gillies Director, Public Affairs and Communication
Australian Red Cross Blood Service

Dr Travis Kemp Head, Leadership and Talent Director
Lee Hecht Harrison DBM

Dr Philip Harris Lecturer in Marketing
The University of Melbourne
Australian Chair
Neuromarketing Science and Business Association

Jessica Collins Corporate Affairs Manager
Foxtel

Isabelle Johnson Corporate Communications Manager
Ergon Energy

Kerri Anderson Corporate Communications Manager
Tourism Queensland

Reuben Aitchison Corporate Affairs Manager
Suncorp

Anthony Clark Group Manager, Corporate Communications
NSW Rural Fire Service

Dean Hargreaves Managing Director
DHA/UX

Paul Vittles Director
Instinct and Reason

David Donnelly Director and Head of Australian Consulting
Instinct and Reason

Dr Shane Moon Managing Director
Inner Truth

Elizabeth Duthie Director – Corporate Communications
Australian Taxation Office

Kirsty Jennings Senior Manager, Stakeholder Relations and Communications
National Australia Bank (NAB)

This event is proudly supported by:

Public Relations Institute of Australia (PRIA)
http://www.pria.com.au

Marketing Association of Australia and New Zealand (MAANZ)
http://marketing.org.au/

Digital Ministry
http://digitalministry.com/AU/home

Social Media News
http://www.socialmedianews.com.au

Event Brochure - Click to view: http://bit.ly/UgMqEh

ABOUT THE EVENT
The proliferation of new media and mobile technologies presents both opportunities and challenges for communication. Despite breakthroughs in technology, the dilemma of oversaturation of messages in communication is vast and challenging.

In order to ensure that messages cut through, a deeper understanding of your audience’s media usage behaviour, decision making processes, emotional state, community membership and preferences is essential. By applying and understanding psychological perspectives, media and communication professionals can make informed, evidence-based decisions with regard to the selection of the media and communication strategies that they use, thus ensuring enhanced communication effectiveness.

This unique new forum will examine how human dynamics can be explored to create more pervasive and effective communication and media campaigns. It will provide working strategies and practical case studies that demonstrate how to create effective strategies through having an intimate understanding of your stakeholders’ preferred channels and needs. Presenters from communication roles in a variety of industries and experts in the field of psychology and neuroscience will share their thoughts and experiences. Through case studies, expert presentations and workshops, they will provide insightful and applicable tools that will assist in creating immediate value and impact in media and communication activities.

Event Brochure - Click to view: http://bit.ly/UgMqEh

To request more information or book your place at this innovative event, contact Liquid Learning by email: [email protected], phone +61 2 9437 1311 or visit our website: www.liquidlearning.com.au

Official Website: http://bit.ly/UgMqEh