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Analytics: an online marketer's best friend, or worst enemy?

The New Age of Web 2.0 MarketingOnline, almost everything can be measured: uniques, clicks, engagement, buzz, opens, conversions, demographics, branding, and time spent are just a few examples of the many available metrics. Marketers embrace the very real potential of all this information -- but often feel overwhelmed by mountains of data, as well as stymied by the technology that delivers the solutions.

How should marketers determine what to measure? Establish a data-centric company culture? Make sense of all the data, charts, and numbers at their fingertips -- then turn it into action? Measure across channels (even offline)? Forecast? How do you best evaluate and select an analytics package?

ClickZ Specifics: Analytics is an intensive, one-day event designed to educate, inspire, and instill confidence in anyone using Web analytics to grow their business.

Please join me, along with an impressive roster of ClickZ columnists and other leading experts in the field for a day of analytics insight, knowledge and best practices.

Official Website: http://www.clickzevents.com/analytics0507/

Added by angela.man on March 7, 2007