Chocolaty Spooktacular Event Is Coming To Dallas October 27, 2007

WHAT:
This October, Dallas’ own witches, ghost and superheroes will be scouring the city in search of tricks and treats and, now, moms can easily make Halloween healthier without being booed by their kids. Chocolate Milk: the Official Drink of Halloween is a healthy treat in disguise with the chocolaty taste that kids adore, and the calcium and other essential nutrients that moms can feel good about. This Official Drink of Halloween is a healthy treat in disguise but behind its tasty chocolaty costume, chocolate milk is packed with calcium and other essential nutrients that growing kids need at Halloween or any time of year.

According to a recent study of American beverage consumption, milk is the primary beverage source of three of the five ‘nutrients of concern’ for kids as identified in the Dietary Guidelines for Americans: calcium, magnesium, and potassium making it a nutritious treat for Halloween and beyond. Studies have shown that kids who drink flavored milk tend to drink fewer sweetened soft drinks and fruit drinks, which are the No. 1 source of calories and added sugars in a child’s diet.

The Chocolate Milk: The Official Drink of Halloween tour will appear at Halloween monster happenings in 25 cities across the nation.

DALLAS EVENT SCHEDULE & DETAILS:

Saturday, October 27
Dallas Arboretum
8525 Garland Road
Dallas, Texas 75218
11:00am-1:00pm

ON-SITE ACTIVITIES:
At our free events, city residents will have the chance to:
• Speak with a local registered dietitian who will explain how nutrient-rich beverages, like chocolate milk, may help make Halloween healthier
• Get their picture snapped like a celebrity with a Chocolate Milk Mustache
• Score fun got chocolate milk? Halloween goodies including spooky Chocolate tattoos & curly straws
• Sample chocolate milk from local milk processors Borden Dairy Products, Oak Farms Dairy and Schepps Dairy
• Decorate your own spooky Chocolate Milk Bottle

Official Website: http://www.thinkaboutyourdrink.com