Is advertising that's attuned to and valuable for consumers a contradiction in terms? Does it exist? Should it be created, and how will it work?
As online content diversifies, new forms of advertising are emerging to keep in step with this ever changing landscape.
But never mind the formats, don't people prefer to search for things they want? Aren't new formats just Interruption 2.0? Has The Cluetrain Manifesto really been and gone for adland?
The first Manchester event for our digital media community, Chinwag Live: User Centred Advertising asks if these technical innovations are enough in themselves to warrant the attention of ever more savvy consumers...
Hugo Drayton - CEO, Phorm (UK)
Dan McDevitt - Director, w00t!media
Priya Prakash - Head of Product, Flirtomatic
Charles Reid - Director, MediaVest
CHAIR: David Bird - Senior Lecturer, MSc Digital Marketing & Communications, Manchester Metropolitan Uni
(Complimentary drinks and snacks will be served)
BOOKINGs & MORE INFO:
Organised in association with Manchester Digital (http://www.manchesterdigital.com/)
5.30pm doors open for drinks & networking. Discussion starts 6.30pm sharp. Debate ends 8.00pm.
Cost: £20+VAT (early bird - limited numbers available), £35+VAT thereafter
Official Website: http://live.chinwag.com/uca-manchester
Added by chinwag on March 20, 2008