80-82 Wardour St
London, England W1F 0TG

***Tomorrow's Ad Formats is now sold out***

Chinwag Live: Tomorrow's Ad Formats

As online content diversifies, new forms of advertising are emerging to keep in step with this ever changing landscape.

Are these technical innovations enough in themselves to warrant the attention of ever more savvy consumers? Don't people prefer to search for things they want? Aren't new ad formats just Interruption 2.0?

The next Chinwag Live looks at trends beyond the banner, and explores the upcoming options for advertising media in the digital space.

Audio and video pre-rolls, hyper-targeting, product integration, "fansumerism", transparent overlays, ads in RSS feeds, ad-funded mobile networks, and in-game advertising are just some of the recent developments.

Fashioned to work in tandem with richer formats of media (from audio and video to immersive gaming environments), in the syndicated media spaces of RSS, widgets and web apps, plus the tough terrain of social networks - the potential and effectiveness of these new ad formats is still being established.

Which ones will deliver the metrics and last the distance? Can these formats scale? What are the costs of management? Can online advertising evolve or is its effectiveness waning?

Join us on 18th March to discuss the options...

Hugo Drayton - CEO, Phorm (UK)
Steven Hess - Managing Partner, weapon7
Mat Morrison - Digital Planning Director, Porter Novelli
Priya Prakash - Creative Director (Digital), Hachette Filipacchi (UK)
Rhys Williams - Co-founder, agenda21
CHAIR: Guy Phillipson - CEO, Internet Advertising Bureau
More TBC.

(Complimentary drinks and snacks will be served)

TIMINGS: 6pm doors open for drinks & networking. Discussion starts 6.30pm sharp. Debate ends 8.30pm - drinks and networking
continue until 11pm.


COST: £25+VAT until 11th March, £40+VAT thereafter

Official Website: http://live.chinwag.com/adformats

Added by chinwag on February 21, 2008



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