Is an alliance of mobile search and location-based services poised to take the consumer experience and wireless marketing world by storm?
From searching for your friends' locations while you're out and about, to finding the recommendations you need based on where you are, location-based services and search promise to be a valuable marketing tool.
But are the market and the consumer ready? Are business models primed to go, and the value chain in place? Are brands missing an opportuntity with search and location-based services, or wisely biding their time until mobile web access is more affordable and mass market?
Join us on 7th October to discuss the issues and opportunities for marketers, brands and technology providers with our panel of experts...
Felix Petersen - Co-founder, Plazes / Head of Product Management, Social Activities, Nokia
Chris Moisan - Product & Market Development Manager, Taptu / blog
Andrew Scott - Co-founder, Rummble
Peggy-Anne Salz - Chief Analyst & Producer, MSearchGroove
Adrian Drury - Head of Commercial Strategy & Business Development, The Cloud
CHAIR: Jo Rabin – Consultant & Co-Founder of MoMo London
(Complimentary drinks and snacks will be served)
Cost: £25+VAT (early bird - limited numbers available), £40+VAT thereafter
6.00pm doors open for drinks & networking. Discussion starts 6.30pm sharp. Debate ends 8.30pm.
BOOKINGS & MORE INFO:
Official Website: http://www.chinwag.com/live/search-lbs
Added by chinwag on August 30, 2008