How is the PR industry adapting now that social media is heading for mainstream adoption?
Join us at the fourth Chinwag Live evening - where everybody's input counts - to lift the lid on what's happening and start making sense of the issues...
The growth of the internet and collaborative media is affecting PR, brands and business globally.
Is honesty and transparency going to be the best policy? Can brands afford to be found out by a citizen journalist armed with a blog and a camera phone? What of public relations in virtual worlds?
So long used to spinning the message, it could be time for the PR industry to rethink entrenched perspectives and adjust their mindsets...
Jacqui White – Online Communications Director, Edelman (blogs)
Neville Hobson - VP New Marketing, crayon LLC (group blog) / podcast)
Stephanie Bonnet - Director & digital media evangelist, Burson-Marsteller London
Mark Rogers – CEO, Market Sentinel / blog
CHAIR: Mike Butcher, Editor & Events Content mbites
(Complimentary drinks and snacks served from 6pm)
TICKETS & MORE DETAILS:
£20 (+VAT) until 19th April 2007
£40 (+VAT) 20th April 2007 onwards
NB: Bookings MUST be made on the Event Brite online booking system (credit, debit or PayPal) via the Chinwag Live event page. Thanks!
Official Website: http://live.chinwag.com/prunspun
Added by DeirdreM on March 28, 2007