Google still leads the search world. But two spanners are flying towards its works. Yahoo's new "Panama" platform and Microsoft's AdCenter.
Join us at the second Chinwag Live evening - where everybody's input counts - to lift the lid on what's happening and start making sense of the issues...
So how can UK advertisers navigate and benefit from the coming battle around the search market? What does all this mean for pay per click advertisers?
Will 2007 herald "Search 2.0" and the rise of the vertical search engines? Will Microsoft even resort to buying Yahoo! as it attempts to take the fight back to Google?
How will so-called "attention metadata" and attention economics affect the online advertising model?
Nigel Leggatt - Marketing Manager, Microsoft AdCenter
Edward 'Teddie' Cowell - Technical Director, Neutralize (**)
Samantha Pearlson - Search Manager, Blue Barracuda
Daniel Jupp - MD, Top Position
Fifth speaker TBC
Chair: Mike Butcher, Journalist & co-editor, Vecosys
(Complimentary drinks and snacks served from 6pm)
TICKETS & MORE DETAILS:
£20 (+VAT) until 15th March 2007
£40 (+VAT) 16th March 2007 onwards
NB: Bookings MUST be made on the Event Brite online booking system (credit, debit or PayPal) via the Chinwag Live event page. Thanks!
Official Website: http://live.chinwag.com/ppcearthquake
Added by DeirdreM on March 7, 2007