Chinwag Live goes ‘On Tour’ to the Ecommerce Expo at Olympia, where we'll be delving deep into the topic of social media metrics, following on from our popular Measuring Social Media session first held in February 2008.
Our session asks: How are we measuring our return on social media engagement? Is social media ROI (return on investment) a key to campaign success?
With hundreds of tools for tracking, monitoring, analyzing and general probing of online social activity, what should we be measuring for ROI effectiveness? And with the economic downturn making waves, just how effective can these tools be and how are they impacting campaigns?
Join us at E Commerce Expo 2008 to discuss approaches to measuring ROI on social media engagement and explore the issues this are raising for marketers and business.
Alex Burmaster – European Internet Analyst, Nielsen Online
Stuart Bruce – Founder and Managing Director, Wolfstar
Robin Grant - Founder and Managing Director, We Are Social / Advertising 2.0 blog
Helen Lawrence - Social Media Planner, Dare London
Ankur Shah – Co-founder, Techlightenment
CHAIR: Philip Buxton - Digital Strategy Consultant
FREE - register on the Ecommerce Expo website
BOOKINGS & MORE INFO
NB: This is a FREE event but registration on the Ecommerce Expo site is required to gain entry to the free conference and expo.
Official Website: http://www.chinwag.com/live/ot-ecomexpo2008
Added by chinwag on August 22, 2008