Fancy sampling some Chinwag Live action at Internet World? And getting the lowdown on social media metrics at the same time? Well this year you can...
If you missed Measuring Social Media in February, or felt questions were left unanswered, you can quiz our panel and discuss the issues with them from 3.30-4.30pm in the Web 2.0 Experience Theatre (after which we'll decamp to a nearby hostelry).
So what constitutes success in social media? Traffic? Return on investment? Accumulating social capital?
2007 was the year of social media. Thanks to social networks like Facebook and Bebo, real-time social web tools like Twitter and snowballing use of photosharing and other collaborative tools, the landscape changed dramatically.
But as marketers’ attention is drawn towards social media, in 2008 the questions about its effectiveness inevitably follow...
Alex Burmaster – European Internet Analyst, Nielsen Online
Robin Grant – Client Services Director, 1000heads
Miles Lewis – SVP, European Advertising Sales, LastFM
Will McInnes – MD, NixonMcInnes
Ankur Shah – Co-founder, Techlightenment
CHAIR: Rachel Clarke – Consultant, Behindthebuzz
REGISTER & MORE INFO:
(note: this is a FREE event but you must register to gain entry)
Official Website: http://live.chinwag.com/ot-iw2008
Added by chinwag on April 20, 2008