80-82 Wardour St
London, England W1F 0TG

First the music track was decoupled from the physical product and the "long player" album, then a similar unbundling happened to the newspaper article, the blog post, the TV show, the photo, the vlog... and now we have the the tweet.

It seems like everything's gone micro. As content is disaggregated into ever smaller pieces and syndicated and widgetised at accelerating speed, how is the media landscape being re-shaped, and who are the winners in this scenario?

In turn, is the profusion of micro-content a recipe for meltdown, with information overload and competing "me-too" platforms delivering little but dumb aggregation which ultimately becomes a headache?

In this, the sequel to our groundbreaking Media Widgetised / Widget Week event in May 2007, our panel of experts will look at the issues and opportunities surrounding the explosion of micro media for publishers, brands, business, and culture more broadly...


Umair Haque - Director, Havas Media Lab / Bubblegeneration
Gerd Leonhard - Media Futurist, Author, Entrepreneur
Mitch McAlister - Product Director (Europe), MySpace
Miles Lewis - SVP, European Advertising Sales, LastFM
Neil McIntosh - Head of Editorial Development, Guardian Unlimited
Chair: Steve Bowbrick

(Complimentary drinks and snacks will be served)


6.00pm doors open for drinks & networking. Discussion starts 6.30pm sharp. Debate ends 8.30pm.

Cost: £25+VAT (early bird - limited numbers available), £40+VAT thereafter

Official Website: http://live.chinwag.com/micromediamaze

Added by chinwag on April 29, 2008