Central Florida Business Expo September 24, 2008

Location - Vault Room

Do you want to be the best? BlackBerry® from AT&T is the gold standard for enterprise mobility. Discover how BlackBerry from AT&T can help you save time, be more efficient, gain the competitive advantage and get a greater return on investment from your current business systems.



9:45am - The Orlando Business Journal - "Lead Generation"

Location - South Concourse

Spend just 30 minutes to learn how to identify new customers, increase your bottom line and stay ahead of the competition! Attend this Free Orlando Business Journal Lead Generation Seminar.

Join Marla Sachs, Marketing Director of Orlando Business Journal, as she guides you through Central Florida's premier source of business news and sales leads. In addition to learning how to identify new customers, you'll learn how to obtain contact information on over 1,600 companies in Central Florida. She'll also share with you behind the scenes information on stories, daily email updates, PR tips and upcoming networking events. We will share examples and ideas on how businesses and professionals use the Orlando Business Journal to get customers and grow their own businesses. This seminar has great value for subscribers and non-subscribers alike.



10:45am - Network Solutions - "Search Engine Optimization"

Location - Vault Room

Learn what your competition doesn’t want you to know – the secrets of search engine optimization. Come join us and learn best practice search engine optimization strategies to grow your business, including:

* How to get increased traffic to your Web site
* The best way to get qualified customers actively searching for the products and services you offer
* Factors that affect your search engine rankings
* The impact of search technology on your bottom line



11:15am - Entrepreneurial Operating System - "Get control of Your Business"

Location: South Concourse



2:30pm - Expense Reduction Analysts - "So You've Made It, Now Keep It"

Location - Vault Room

What exactly is “IT”?

IT is your money – hard-earned cash – the result of countless hours of labor and energy expended. IT’S YOUR MONEY!

Companies invest lots of IT in developing new products, in marketing the business, in recruiting and hiring the brightest talent –with the hope of generating more of IT.

Somehow, though, IT disappears – expenses, even the smallest ones, gradually eat away at IT until what was once a NICE number becomes very much smaller than expected.

Why does this happen?

Most companies are sales driven, managed for growth and development, focused on the future and building revenue. After all, nothing happens until something’s sold, right? RIGHT! However, it’s what happens after the sale is made – and the revenue collected – that can have a major impact on how much of IT falls to the bottom line.

1) how managing costs can significantly improve your bottom line

2) which expense categories offer the best savings opportunity

3) how to create a “drip” culture, focused on controlling cost “leaks”

4) WHERE to allocate resources and determine WHO will do the work

5) if your company is equipped to tackle this internally or needs outside help



4:15pm - University of Central Florida Technology Incubator - "New Technologies in Central Florida"

Location - Vault Room

Join officials form the UCF Technology Incubator and other local Technology Companies for insight into the new companies rising from Central Florida.

Official Website: http://www.eventbrite.com/event/162240265