Celebrate New York Toy Fair With Skylanders Giantstm February 5, 2013

CALLING YOUNG PORTAL MASTERS:
CELEBRATE NEW YORK TOY FAIR WITH SKYLANDERS GIANTSTM

TOYS“R”US TIMES SQUARE INVITES KIDS TO BE AMONG THE FIRST IN THE WORLD TO RECEIVE A COMPLIMENTARY, HOTLY ANTICIPATED SKYLANDERS GIANTS CHARACTER, NINJINI

WHAT: Months before the Skylanders Giants character, Ninjini, hits retail shelves, kids and their families are invited to The World’s Greatest Toy Store™ to be among the first in the world to get their hands on the must-have Skylanders Giants character, while supplies last. To celebrate the annual International Toy Fair taking place in New York City this month, Activision Publishing Inc. and Toys“R”Us are partnering to host a special event at Toys“R”Us Times Square, the company’s international flagship store. The first fans to line up along Broadway for the event will have an opportunity to receive a complimentary Ninjini figure before it is officially available for purchase in North America.

Consumers can take advantage of one-day exclusive, Toys“R”Us Times Square store offers: $25 off Skylanders Giants Starter Pack; “buy 2, get 1 free” Giant Skylanders figures until store closing.
Also at the event, kids will have the unique opportunity to meet their favorite Skylanders characters, experience the year’s most popular game at in-store game kiosks and receive other fun Skylanders Giants giveaways.
WHEN: Tuesday, February 5
Activities and giveaways begin promptly 4pm
Toys“R”Us Times Square will be open during normal business hours (10am – 10pm)
WHERE: 1514 Broadway at 44th Street
New York, NY
(Media must enter through the 44th Street Associate Entrance)

ACTIVITIES: Gaming kiosks, displays and stations
Fun activities, games, giveaways and more!

MEDIA OPPORUNITIES:
• Visuals/interviews with excited kids and fans in line
• Costumed characters, fun activities and live giveaways
• Calendar and event listings as a fun activity for families
• Attend with your kids

CONTACTS:
Tania Kingsrud Nicole Hayes
PMK*BNC on behalf of Activision Toys"R"Us, Inc.
PH: 310-854-4774 PH: 973-617-4371
MO: 818-489-6107 MO: 973-897-3751
[email protected] [email protected]