Cause Marketing - Doing Great by Doing Good 101 August 17, 2010

Doing Good is the "New Business Currency." No longer is it necessary to "kill your competition" or "monopolize your marketplace" or "dominate your niche" with brutal, cutthroat business tactics. More and more businesses are thriving in tough economic times by focusing on "Doing Good" by building Triple Bottom Line companies, developing strong Corporate Social Responsibility programs, increasing revenue with innovative Cause Marketing initiatives, building employee and customer loyalty by doing good and giving back to their communities.

Join Kent McBride, author of Doing Great by Doing Good, as we explore why "Doing Good" is the "secret sauce" that can make a bigger difference for your community, your employees and your business.

What You'll Learn

You'll learn the basics of why "Doing Good" is the secret sauce that makes a good business better. We'll look at how small-to-medium sized companies of all sizes and types are doing good grow their businesses. You'll learn how doing good can help you:

Ignite your Corporate Social Responsibility Program.
Help nonprofits do more good in your community.
Enhance your brand in your community.
Generate more positive press than you can imagine.
Attract new customers.
Build customer loyalty.
Increase employee satisfaction.
Hire better employees.
Expand bottom-line profits.
Help you feel like your business is doing something that matters.
Live a happier life.

Who Should Attend

Any business owner who wants their business to "do great by doing good" and to feel like they're making a bigger difference in the world.

Additional Requirements

An Open mind.
An Open heart
Examples of any "Doing Good" projects you're working on.

Additional Bonuses

Participants will receive the eBook version of Doing Great by Doing Good.
Attendees that are already "doing good" things in their business (or start doing "good things" in their business as a result of the class) will be considered for interviews on DoingGreatbyDoingGoodRadio.com and possibly even as a case study my next book Doing Great by Doing More Good.

Official Website: http://www.davinciinstitute.com/events/475/cause-marketing--doing-great-by-doing-good-101-tuesday-august-17-2010