Carol Farnsworth iPhone Web Usability Presentation March 24, 2009

The Apple iPhone has changed the way people use their cell phones to surf the Web but with websites designed for a computer, how usable are the websites through the iPhone? To find out this answer and get a better insight into mobile phone usability testing. Join us on Tuesday, March 24, when Carol Farnsworth will talk to us about her study on website usability through the iPhone.

Date:
Tuesday, March 24
Our schedule of events for the meeting will be as follows:
- 5:45: Snacks and socializing
- 6:15: Tour of imc2
- 6:30: DFW-UPA Chapter Business
- 6:45: Carol Farnsworth Presentation

Location:
imc2
12404 Park Central
Suite 400
Dallas, Texas 75251
Phone: 214.224.1000
Google Maps:
http://tinyurl.com/d56jf2
Detailed location & arrival instructions (PDF):
http://www.imc2.com/Documents/imc2_BuildingLocationMap_08.pdf
Cost:
$5 per person (counts toward 2009 chapter dues of $20)
RSVP:
To RSVP, please send an e-mail to [email protected]
Carol Farnsworth, Keynote's Senior Director Customer Experience Research, has been conducting usability research for more than 10 years. Recently, her research has been focused on quantitative/qualitative usability research on web sites. Carol brings years of customer interface design and customer experience research and evaluation to the Keynote team. Prior to joining Keynote, Carol taught usability methods and testing courses at Stanford University and served as a faculty member in the university's Information/Web Technology department. She holds professional affiliations with the Usability Professionals Association, Bay CHI, and the Society for Technical Communication and the ACM.
Carol is widely recognized as an expert in her field and recently contributed a chapter entitled "Aikot Corporation: A Case Study in Qualitative/Quantitative Remote Evaluation," to the book, User-Centered Design Stories. She holds a BA in Sociology and Psychology from Denver University and a Masters in Education from Catholic University in Washington D.C.
Topic:
Apple's iPhone has revolutionized Web browsing on a mobile device, but some users of the breakthrough phone are still frustrated with their experience when surfing certain sites, like Yahoo.
Keynote Systems, which provides user testing tools to help companies improve their web site and mobile experience, conducted a study with more than 75 panelists. In this study, panelists completed several tasks on Yahoo or Fox News using their iPhones and answered follow-up questions about the experience. While they interacted with the web sites, Keynote collected navigation and behavioral data as well. A quantitative, un-moderated, task-based user research methodology was employed for this study.
The satisfaction rates of iPhone users using certain sites were low and only a small percentage of users clicked through on advertising. The results suggest that the usability of many mobile Web sites still needs improvement. It also suggests that advertisers might have to adjust their practices on the mobile Web.

Official Website: http://dfw-upa.org/2009/03/carol-farnsworth-on-remote-testing-sites-on-iphone/