15950 Dallas Parkway, Suite 500
Dallas, Texas 75248


THIS EVENT HAS BEEN CANCELLED due to inclement weather. Our speaker will be rescheduled.


What is User-Centered Design?
User-centered design (UCD) is an approach to design that grounds the process in information about the people who will use the product. UCD processes focus on users through the planning, design and development of a product.

This will also be a great opportunity to network and to reconnect with fellow usability professionals.

Dallas/Fort Worth Usability Professionals Association
*updated site: http://www.dfw-upa.org/

Hosted By Improving Enterprises

Topic: User Centered Design (UCD)
When: Tuesday, March 18, 2008
Where: Improving Enterprises
15950 Dallas Parkway Suite 500, Dallas, TX 75248

Presenter: LB Herbert

Schedule: 5:45 – 6:30 Socializing
6:30 – 6:40 Chapter Business
6:45 – 8:00 User Centered Design

$5 Non-Members
Paid events count toward $20 membership ($10 students)

For more on this topic, see UPA site:

About LB – User Experience Manager of jcp.com at JCPenney, overseeing UE Architecture, Interaction/Graphics Design, and User Research. LB joined jcp.com on a mission to create a consistent customer experience across the site and across JCP’s channels; learning along the way that there was a need to create an internal process for inclusion of UE research and design in the project lifecycle. Prior to joining JCP, LB was the Studio Manager of Eastman Kodak’s Human Factors department. Specialties: UE Design and Research Strategy, Usability, Web and Desktop software UI design, Quantitative and Qualitative User Research, Design Management.

Official Website: http://www.dfw-upa.org

Added by conej on February 15, 2008