Business Plan Prep - Workshop #1: Marketing Workshop March 11, 2006

The seminar will take a practical look at marketing within a small business and how sometimes simple steps can help you bring a product or service to your potential customers while spending a minimum amount of your start up or available dollars.

How to create a marketing plan that will maximize your sales resources and success whether you have many competitors or few. How do you do market research in the 21st century?

Should you depend on the Internet to help you succeed? Why is pricing something that most small businesses get wrong? When do you advertise and when don?t you advertise? Why do stores and other businesses offer money back guarantees no questions asked?

These and many other business practices will be explained in terms of marketing strategies.

Presenter: Bob Goedjen

When: Saturday, March 11, 2006

Where: Martin Luther King Library, Room 225

Time: 10am - 12pm

Bob?s career included 40 years in the Semiconductor Industry. During that time he worked for a Fortune 500 company as well as two smaller integrated circuit companies. He has a business degree from the University of Michigan and began his career as a field application engineer moving into sales engineering and then product marketing becoming the director of marketing and world wide sales. Bob has also directed various high tech manufacturing operations both domestically and internationally. Recently, until joining Silicon Valley SCORE, he was a managing consultant for a company delivering consulting services to northern California?s small and medium sized manufacturers. Bob has also been involved with several non-profit corporations as CFO and Treasurer.