Business luncheon - Valley Chamber of Commerce Inc November 3, 2009

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Supported by Brisbane City Council, Brisbane Marketing is the city's economic development agency empowered to promote Brisbane nationally and internationally as Australia's New World City and to drive economic and social benefits to residents and business.Awarded the world's best investment promotion agency in the past financial yearBrisbane Marketing is a key partner in Brisbane City Council's Economic Development Plan and 2026 Vision for the city.John Aitken Chief Executive Officer of Brisbane Marketing, will outline the journey of the city's new overarching citywide brand strategy "Brisbane, Australia's New World City" developed after extensive consultation with industry, government, academia and residents. This brand is centred on attracting investment, influencing the flow of talent and luring business and leisure visitors through tourism, major events, CBD retail, business events and education.John Aitken will also explain how Brisbane Marketing is developing an international strategy to reflect Brisbane's status as an emerging global city which is proving its prowess on the national and international stage as a centre of innovation and enterprise, art and culture.


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