Business Books that Matter: The Search March 15, 2006

http://www.sdforum.org/thesearch

This month's book:The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

This program will feature industry insiders, CEOs, CTOs, serial entrepreneurs, journalists, and academics, who will lead a thought-provoking discussion on this months featured book. The expert panel will address critical every day business issues in an open dialogue. Come join us in San Jose to mingle with the thought leaders of tomorrow and to enjoy a few hours of business management brainstorming!

Agenda
11:30am - 12:00pm Registration
12:00pm - 12:30pm Cliff Notes
*Similar to the study notes themselves, this brief introduction will provide insights and review key points in the book. The author or a recognized industry leader will lead the overview. This will set the framework for the discussion to follow.

12:30pm - 1:15pm Expert Panel
*The Expert Panel will be an open discussion amongst peers across academia and the technology industry who have taught similar and opposing models for business growth and success. The panel will address each of the critical elements identified, and address them with perspective to every day business. This is a tour through the process of growing a company through the eyes of industry leaders. Panelists include CEO's, CTO's, serial entrepreneurs, journalists, and academics.

1:15pm - 1:30pm Break
1:30pm - 2:00pm Expert Panel (continued)

Moderator:
Mark White, Founding Partner, White and Lee LLP

Panelists:
Tim Mayer, Director of Product Management, Yahoo! Search
Dave McClure, VP Evangelism, Simply Hired

$15 SDForum Members; $30 Non-members; at the door add $10 to member and non-member prices.