Building Relationships with the Digerati (Part of the PRSA International Conference) November 10, 2009

How do you relate with online influencers — as media, enthusiasts, rock stars or all three? Join a lively discussion about companies who have successfully navigated online communities to connect with influencers and garner measurable results. Hear from the influencers themselves about what works and what doesn't in the online environment. Also learn how to pitch online influencers without getting flamed, and how to formulate winning strategies and tactics for the online space.

Official Website: http://www.prsa.org/conf2009/register/sessions.cfm?set=6