2727 Mariposa Street, 2nd Floor
San Francisco, California 94110

Join author and CinemaTech editor Scott Kirsner for a special evening workshop on how filmmakers, musicians, and other creative artists can cultivate big audiences and earn a solid return from their work. Based on the 2009 book "Fans, Friends & Followers," Scott's workshop will focus on how you can: Start building an audience as soon as you commit to your project; Use social media tools to get the audience engaged, involved, and supporting your work; Choose the communication channels that work best for you; Use your time effectively; Reach potential audience members in partnership with already-established sites, blogs, podcasts, e-mail lists, and video series; Understand the four kinds of fans; Build and geotag your audience database; Create a range of merchandise, physical and digital, for fans to buy; Turn people interested in your work into fans who support you economically, from one project to the next.

This interactive, intensive, one-time-only evening workshop is limited to 50 participants. It will focus on case studies, examples, and recent data points -- and will avoid jargon, assuming a reasonable level of familiarity with the Internet but no special technical expertise. Participants will receive a paperback copy of the book "Fans, Friends & Followers: Building an Audience and a Creative Career in the Digital Age."

Added by skirsner on November 13, 2009