Build Your Bottom Line With Data-Driven Public Relations: Advanced ROI, KPI and ROMI Measurement August 19, 2010

Learn from case studies that illustrate measurement in the B2B, higher education, consumer and nonprofit sectors. Return to your workplace with the techniques and tips that will build your brand and your bottom line.

Official Website: http://www.prsa.org/Learning/Seminars/view/471/Build_Your_Bottom_Line_With_Data-Driven_Public_Relations