Build Your Bottom Line With Data-Driven Public Relations: Advanced ROI, KPI and ROMI Measurement August 19, 2010

Need to determine which of your public relations programs are successful and why? Katie Delahaye Paine will show you how to find out whats working or not working, and how to decide where to invest your communication budget.

Official Website: http://www.prsa.org/Learning/Seminars/view/471/Build_Your_Bottom_Line_With_Data-Driven_Public_Relations