Breaking Down Channel Silos to Get Breakthrough Results March 23, 2010

Breaking Down Channel Silos to Get Breakthrough Results – A Roadmap to Cross-Channel Marketing Success
Every channel offers an opportunity to acquire new customers, retain existing ones, and drive new revenue. Seamlessly integrate your marketing channels and the impact of each increase exponentially. But if you operate in silos, those channels can be the catalyst that sends customers away in frustration to the nearest competitor.

In this 1to1 Webinar, industry expert David Raab will join Editorial Director Ginger Conlon to provide a roadmap for evaluating and prioritizing marketing channels. He will discuss some of the challenges associated with different go-to-market channels, both offline and online. And, he will share thoughts on technology considerations for managing across marketing channels.

Kristin Hambelton, senior director of marketing for Neolane, will conclude with compelling cross-channel marketing use cases, including social media, to drive new customer acquisitions and retain existing ones.
Attendees will learn how to:

* Create the optimal customer experience: Understand the true meaning and impact of cross-channel marketing integration, and then use that to coordinate marketing across channels to create a consistent customer experience.

* Integrate social media into the cross-channel mix: Avoid social media becoming another siloed channel. Add social to the marketing mix to create more meaningful interactions.

* Choose the right technology: Learn the key considerations for selecting the right technology to manage across your marketing channels.

All attendees are automatically entered to win one of five signed hardcover copies of David Raab’s "Marketing Performance Measurement Toolkit"

Official Website: http://www.1to1media.com/view.aspx?docid=32191&on24=NEO2