BREAKFAST FORUM: ANGUS MCALLISTER on
REACHING THE MINDS THAT MATTER
What Makes Messages Potent in a New Era of Social Networks?
Friday, March 23, 2007. 7:30 AM - 9:00 AM.
215 Spadina Ave. (between Dundas and Queen). Toronto.
Angus McAllister, a perennial hyperactive mind, is going to speak on his most recent insights into sustainability communications, as well as the tips and tricks to make messages work. He’ll discuss the latest ideas (what he calls the "new school") for making messaging work amidst a sea of competing podiums and high production value advertising. Angus
McAllister, is a veteran researcher with over 15 years experience in conducting market intelligence and public affairs research in Canada, the United States, Europe, Asia and Latin America. Prior to founding his firm in 2001, Angus served as Vice President, Global Research with Angus Reid in Toronto, and prior to that was Vice President, Research with Environics International in Toronto.
PRE-REGISTRATION IS REQUIRED. If you would like to attend, please send your name and organizational affiliation to [email protected]. A continental breakfast will be provided.
Official Website: http://www.sustain.web.ca
Added by SusNet on February 28, 2007