Branded Teamwork -- It All Starts Internally March 20, 2008

It all starts with the brand - from celebrity-studded galas to international conferences to lunch meetings, human interaction remains a core component of the marketing mix. Yet many organizations both huge and small fail to create human touches that are an extension of the branded experience. Even leading global enterprises often miss the opportunity to integrate events and trade shows with other marketing elements such as advertising, online, DM, sales engagements, etc.

Join our panel of experts as they go beyond Event Planning 101 to examine how your brand plays a powerful role in transforming hum-drum trade shows, seminars, sales meetings and the like into meaningful experiences for employees, customers and partners. In a globally connected world, bringing human beings together in the same room remains a powerful tool to reinforce your message, identify new market opportunities and create loyal communities of brand advocates.

PRESENTERS
Robert Fountain, celebrity event planner for the San Francisco Symphony, Opera and Ballet galas
Sean Dunn, president of award-winning creative agency Groove11

$35 members, $50 nonmembers, $20 student members, $30 student nonmembers (price increases $10 at the door).

Official Website: http://www.sfama.org/events/calendar/branded