Brand Yourself! October 27, 2010

Personal branding is important in the modern era. When people change jobs -- whether voluntarily or not -- they leave a large part of themselves behind. Unless they have developed a personal brand. What is a personal brand and how do you develop it? Does having a narrow field of expertise, such as creating technical standards, limit your ability to brand yourself? How can you leverage today's social networks to develop your personal brand? What kinds of publishing are available to enhance your brand? During this interactive talk, we'll answer these questions and more.

In this session, you will learn:

* What a personal brand is.
* Why a personal brand is important.
* How social networking can help you develop a personal brand.
* Why publishing valuable content adds to your brand.
* Specific suggestions on how to create a personal brand.
* How to make it work whether you're a solo-preneur or within a large corporation.

About the Presenter:

Karen Bartleson has three decades' experience in the computer chip industry. She is known for her work in the area of standards for electronic design automation and using social media for business. She is the author of the book, The Ten Commandments for Effective Standards, and "The Standards Game", a blog focused on the standards arena. Karen holds a BSEE from California Polytechnic State University, San Luis Obispo, California, and was the recipient of the Marie R. Pistilli Women in Design Automation Achievement Award in 2003. Her Twitter name is @karenbartleson.

Official Website: http://www.meetup.com/HappyAbout/calendar/14394354/?from=list&offset=0