Brand Resiliance: how to assess your brand risks.. November 1, 2011

We can all name the most prominent brands. But today, brand management has as much to do with safeguarding as it does with building. Brand saboteurs are lurking around every corner - especially in the age of social media where news spreads like wildfire - and organizations need to manage risk, anticipate attacks, and bounce back fast after a hit.
How can you protect your brand? By playing active and consistent defense. That starts with understanding how susceptible your organization is to brand sabotage - and knowing how to reduce its likelihood and impact.

Please join:

Kimarie Matthews Vice President, Social Web at Wells Fargo Bank

Jonathan Copulsky, Principal, Deloitte Consulting LLP

Joel Nathanson Head of Social Media at Bank of the West

for insightful discussions on how to assess your brand risks, detect early warning signals, and adapt your defenses.

Gourmet dinner, wine and refreshments are included.

Official Website: http://www.meetup.com/BayAreaExecutives/events/37773242/