Brand Management Essentials Course/Class August 18, 2011

Brand management defines the strategic direction and internal disciplines required to create value for an organisation, its shareholders, its customers and other key stakeholders. Across two interactive days you'll gain a 'real world' understanding of how to achieve brand leadership, articulate brand essence, create a brand wheel, evaluate various brand architecture and portfolio options, plus learn what it takes to be a challenger brand - for both intangible and tangible brand offerings. Details of this event may be subject to change. Please visit http://www.cce.usyd.edu.au/course/BMES for more information or to register.

Official Website: http://www.cce.usyd.edu.au/course/bmes