Brand Management Course Level 2 June 25, 2013

Brand management for successful challenger brands involves a healthy appetite for disrupting the status quo, challenging the conventions, and behaving as a perpetual start-up. Across an interactive day you will build a practical understanding of how challenger (or restless leader) brands, such as Aldi, Apple, ING Direct, Nudie, Starbucks, and Virgin passionately follow their own set of rules and way of behaving in order to effectively compete against the market leader. Details of this event may be subject to change. Please visit http://cce.sydney.edu.au/course/bml2 for more information or to register.

Official Website: http://cce.sydney.edu.au/course/BML2