Book Marketing Online 2010 - a panel discussion March 18, 2010

Book Marketing Online 2010

A panel sponsored by the Women’s National Book Association

Thursday March 18, 2010
6:00-8:00 pm
Location: Association of American Publishers
71 Fifth Avenue, 2nd floor (at 15th Street), New York, NY 10003
Admission free to WNBA and AAP members. $10 for non-members.

RSVP to [email protected] Seating is limited

Join a panel of leading experts for a discussion of the latest strategies for marketing and publicizing books online and engaging the community of readers.

Bring your questions or e-mail questions in advance to [email protected].

Before, during, and after the panel, join the conversation on Twitter, hashtag: #wnba318.

Panelists:
* Fauzia Burke, President of FSB Associates
* Peter Costanzo, director of online marketing, Perseus Books Group
* Andrea Fleck-Nisbet, digital/online sales & marketing director, Workman Publishing
* Ron Hogan, director of e-marketing strategy, Houghton Mifflin Harcourt
* Kelly Leonard, executive director, online marketing, Hachette Book Group
* Kate Rados, director of digital initiatives, Chelsea Green Publishing
* Abby Stokes, teacher, author of Is This Thing On?: A Computer Handbook for Late Bloomers, Technophobes, and the Kicking & Screaming

Organizer/Moderator:
* Susannah Greenberg, Susannah Greenberg Public Relations

Bios:
Fauzia Burke is the founder and president of FSB Associates, an Internet marketing firm specializing in creating online awareness for books and authors. From the company’s inception in 1995, Fauzia has been a trendsetter in developing integrated online marketing campaigns for authors and publishers alike. FSB has played a role in the success of numerous chart-toppers, including novels by Daniel Silva, Mitch Albom, Michael Cunningham, Tana French, Barbara Delinsky, Jonathan Franzen, Sue Grafton, and Jacqueline Winspear; and nonfiction titles by Doug Stanton, Alan Alda, Barbara Ehrenreich, Dr. Arthur Agatston, Al Gore, Linda Greenlaw, Tony Horwitz, Richard A. Clarke, Vincent Bugliosi, Marlo Thomas, and Bob Woodruff.

Peter Costanzo, director of online marketing, Perseus Books Group. Peter Costanzo began his online career by selling autographed books online in 1996. In 1998 he was the online retail marketing manager for HarperCollins’ online sales department. In 2000 he worked at Random House as the online marketing manager for the audio books division and in 2001 became director of online merchandising for Contentville.com. From 2001 until 2004 Peter was a freelance online marketing consultant for the publishing industry servicing clients such as Walker & Co., FSG, Basic Books, and others. In 2004 he began as director of online marketing for The Perseus Books Group and presently holds that position.

Andrea Fleck-Nisbet is the director of digital and online sales and marketing at Workman Publishing. She got her start at Workman eight years ago in special markets before moving to online sales and marketing and digital development. Andrea oversees sales of Workman’s six divisions plus Black Dog & Leventhal to Amazon, B&N.com and other online retailers. She works closely with the web development and publicity departments to create holistic marketing campaigns for the Workman list and to leverage the visibility of Workman's major brands on the web. Andrea is a stickler for clean and complete metadata, which she believes is the single most-important component of online sales and marketing.

Ron Hogan helped create the literary Internet by launching Beatrice.com in 1995. In January 2010, after writing about the business side of publishing as a senior editor for GalleyCat for several years, he became the director of e-marketing strategy for Houghton Mifflin Harcourt.

Kelly Leonard, executive director, online marketing at Hachette Book Group, HachetteBookGroup.com. Kelly Leonard launched Hachette Book Group’s first steps into web publicity and online marketing in the mid-90s. Previously, she served as a Dell Publishing’s senior publicist and Warner Books’ publicity manager. Today, Kelly is responsible for directing the Book Group’s online initiatives, social media engagement, marketing apps, and adult trade book and author features on HachetteBookGroup.com and its companion e-newsletters. Kelly and her team also individually "hand market" over 300 titles a year to numerous social networks, web site editors, and bloggers in the US and Canada.

Kate Rados is director of digital initiatives for Chelsea Green Publishing. Before this position, Kate created Sterling Publishing’s (a subsidiary of Barnes & Noble, Inc.) digital presence by rolling up her sleeves to implement their e-book program, executing the relaunch of multiple business and consumer websites, defining their digital marketing strategy, and effectively taking a traditional publishing house into the digital age. Nothing about Kate’s career has been cookie-cutter--she started as a casting director for MTV Networks, hiring voiceover talent for the hit series Celebrity Deathmatch (yes, the one with the puppets!) and other animated series and commercials.

Abby Stokes, abbyandme.com, has demystified computers for over 100,000 people, mostly seniors, in the course of the past 15 years. She is author of Is This Thing On?: A Computer Handbook for Late Bloomers, Technophobes, and the Kicking & Screaming (Workman 2008) and It’s Never Too Late to Love a Computer (Workman 2001). She’s has taught basic computing at Cooper Union and New York University, as well as computer skills to private and corporate clients. Abby has lectured on the topic across the country. Join her at: facebook.com/abbypstokes, twitter.com/abbystokes, youtube.com/abbystokes, linkedin.com/in/abbystokes, and goodreads.com/abbystokes.

Susannah Greenberg, president, Susannah Greenberg Public Relations, and publicity chair, Women's National Book Association – New York City Chapter. Susannah Greenberg Public Relations is a public relations firm specializing in book publicity and representing publishers, authors and book industry organizations. Susannah was also launch publicist for National Reading Group Month and National Poetry Month. Bestselling authors she has represented include Spencer Johnson (Who Moved My Cheese?), Alan Dershowitz, Joan Wester Anderson, Robert Mankoff, and Roz Chast. Current clients include Hazelden, publisher of books on addiction and recovery; and Selena Rezvani, author of The Next Generation of Women Leaders.


http://web.memberclicks.com/mc/community/eventdetails.do?eventId=235712&orgId=wnbanc&recurringId=0

Reception following the workshop--an opportunity to meet the panelists and socialize with colleagues.

Media inquiries, contact Susannah Greenberg, Public Relations, 212-208-4629 [email protected]

The Women’s National Book Association is a nonprofit professional association founded in 1917 for those who work with and value books.

Official Website: http://web.memberclicks.com/mc/community/eventdetails.do?eventId=235712&orgId=wnbanc&recurringId=0