Book Launch - Value Investing and Behavioral Finance July 2, 2009

Book Launch - Value Investing and Behavioral Finance by by Parag Parikh. This book is an attempt by the best selling author of Stocks to Riches to educate readers and empower them to make good investment decisions. This book by Parag Parikh who firmly believes in 'Doing the right thing, rather than doing things right' will guide you on how to retain your patience and your investments in times of meltdown. Value Investing and Behavioral Finance gives an insight into the Indian Stock Market Realities. The book explains the growth trap to educate readers not to go blindly for growth stocks. A detailed study and research on the performance of the Indian companies old and new are provided to help the investors understand what really works. The book also provides a detailed study on the Indian companies and their returns to the shareholders. In this book, the author attempts to convince the readers, with data, that IPOs (initial public offerings) may not be the best option always. The author also demystifies the notion that high technology and productivity leads to higher profits. Which Indian companies have eroded shareholder's value is provided in this book. The book attempts to educate readers, and empower them to make good investment decisions. Parag Parikh, an alumnus of Harvard Business School , has over 25 years of experience in the financial sector. He is a keen observer, proponent and pioneer in the field of behavioural finance in India . He provides coaching and consulting services to investors, businesses and students. He was awarded the Certified Financial Planner certification of the Association of Financial Planners, India . Parag has also authored a widely acclaimed best seller Stocks to Riches: Insights into Investor Behaviour' (2005), which is currently in its sixth reprint two years since the first publication.Parag believes in self-renewal and mental and physical challenges. He is an avid reader, swimmer, golfer and practitioner of Vipassana meditation. He stays in Mumbai with his family, and is fond of travelling, especially to find inspiration for his books and columns.

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