Search Marketing:SEO vs. PPC ... Which is Best?
Chief Executive Officer
Moonstone Interactive, Inc.
Paid Search Advertising in the US is estimated to reach $13.8
billion in 2010, the fastest-growing marketing channel even in
Search Engine Marketing includes two major techniques
Pay-Per-Click (PPC) and Search Engine Optimization (SEO). The
primary advantages of PPC over SEO are related to the ease of
entry. The search engines make it very easy to open an account
and participate within minutes. They provide tools to place ads
and set bid amounts with little to no preparation. Their online
reporting enables any user to quickly see results of impressions
and click-thru rates. PPC is a very tactical approach and the
most lucrative for the search engines.
What is right for your company?
* Includes light hors d'oeuvres. No-host bar available.
Official Website: http://norcalbma.org/programs/sf_html
Added by kenyeung on August 28, 2009