Blogging for non-techies March 24, 2009

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You've decided to incorporate a blog into your personal
or your organization's marketing, you're ready to make the leap, but
you're stalled at execution.
What is a blog and what is it for? How
does it fit in your overall marketing strategy? How do you build a
blog? What elements and features does a blog have? What's an RSS feed
for and how do you burn it? How do you promote your blog?
This
hands-on, practical, and interactive workshop will answer these and
other questions to help you and your organization launch a successful
blog.
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IMPORTANT, PLEASE READ

While this workshop is for non-techies, it assumes participants will
have basic computer literacy with skills such as tabbed browsing, online forms/signing up for services, email, or internet (re)search.

Event parking: SE 6th and Alder, park only in CubeSpace spaces. Tri-Met: #6, SE Grand and Alder. Bike: Bring it upstairs in the CubeSpace elevator.

Bring a wi-fi enabled laptop.

Please arrive at least 5 minutes early to set up. If you're paying at the door, please arrive at least 10 minutes early to take care of payment.

Prior to the event, go to WordPress and follow the prompts to sign up for a free blog. Note the user name (no spaces) will appear in your blog's URL as "yourblogname.wordpress.com". We will skip this step at the workshop to save time.

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Testimonials

"Peter Korchnak presents blogging and blogs in plain
English; he shows how the creation and development of the blog is a
journey, and he illuminates with friendly examples what the blog world
is all about. His presentation is entertaining as well as informative, step by step as well as global." --Joanna Rose, author and writing educator

"I took a "Blogging for non-techies" class with Peter
and was able to begin my journey in the right step! I'm computer user
(not really tech-savvy) and although there are books out there about
blogging, Peter was able to devise a way to not only learn specifics
about blogs, but also explain basics such as what a blog is used for
(effectively), how to prote one's blog and most importantly, how to
begin the journey to make one's own blog. Peter gives some "tools"
& "tricks" to become effective in a short period of time. The class
is perfect for beginners or somewhat mid-level computer users such as
myself!" --Scott Edwards , SPHR

"Peter, thank you for diffusing my anxiety around blogging!
You patiently answered my barrage of questions with understanding and
humor. I especially appreciate that you couched the lesson in
WordPress. I'm glad that you addressed the perception that blogs are a
direct means of driving business. I like the idea that one must
contribute to the online community without an assured ROI. I can't wait
to start my blogging journey. I'll let you know when it's ready." --Mike Russell, Pivotal Writing


Organized by Semiosis Communications
We are a Portland, Oregon-based sustainable marketing company that helps socially responsible organizations differentiate themselves, cultivate communities, and optimize their triple-bottom line.
"Differences that make a difference."
Workshop presenter: Peter Korchnak, principal, blogger, and speaker at Semiosis Communications.
Learn more at www.SemiosisCommunications.com

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Ticket Info:  

• Non-techie blogger - Online, $49.00
• Non-techie blogger - @ the door, $59.00

Official Website: http://blogging-for-non-techies2-upcoming.eventbrite.com