BlackBerry® Curve™ Challenge May 10, 2008

BLACKBERRY® CURVE™ CHALLENGE TESTS URBANITES’ ABILITY TO NAVIGATE THEIR URBAN PLAYING FIELD

Winning Boston Team Awarded Final Spot in San Francisco-based BlackBerry® Curve™ Challenge: DESTINATION ALCATRAZ

Blackberry® Curve™ and Verizon Wireless Present the BlackBerry® Curve™Challenge to Introduce the New Blackberry® Curve™ 8330 Smartphone

WHO: Boston urban thrivers who possess the brawn and brain to outrace their peers in a physical and mental contest to navigate Boston are encouraged to enter the upcoming BlackBerry® Curve™ Challenge. The Challenge is limited to 150, two-person teams. Participation is free and open to adults aged 18 and older.

WHAT: Challengers will compete in this qualifying leg of the BlackBerry® Curve™ Challenge: DESTINATION ALCATRAZ, vying to finish first and thereby qualify to compete in the final challenge in San Francisco. Challengers will compete in a timed multi-mile, multi-disciplinary race that will incorporate Boston’s layout and landmarks in a competition that tests a two-person teams’ urban orienting skills, physical ability and mental prowess.

Additionally, each team will be provided a critical, multi-functional tool: The new BlackBerry® Curve™ 8330 smartphone. Savvy teams will maximize the advanced functions of this next generation BlackBerry® Curve™ smartphone to optimize their race performance. This enhanced smartphone will provide participants a variety of race-day solutions including navigating turn-by-turn to and from each checkpoint with its built in GPS, researching clues via the Internet, fulfilling requirements to digitally document finds, and obtaining input from friends and family via mobile phone and text.

WHERE: Faneuil Hall Marketplace, 4 Faneuil Hall Market Pl
• Serves as the Start & Finish line
• Will also host the BlackBerry® Curve™ Challenge Village for
spectators, featuring entertainment, prize-awarding contests
and BlackBerry® Curve™ 8330 smartphone demonstrations

WHEN: SATURDAY, MAY 10
• 8:30 – 9:30 a.m. Team Orientation
• 10 a.m. Start
• Average time required to competitively complete the race: 2 – 3 hours

HOW: Advance registration suggested
Register online at http://www.BlackBerryCurveUC.com
• Day-of registrations accepted on-site if race slots are still available
For additional information also visit http://www.facebook.com/blackberry

WHY: BlackBerry® Curve™ Challenge: Destination Alcatraz is presented by BlackBerry® Curve™ and Verizon Wireless in conjunction with the launch of the new BlackBerry® Curve™ 8330 smartphone which is designed for the busy, mobile individual who want an all-in-one wireless solution. This enhanced smartphone strikes the perfect balance between performance and usability. It’s the smallest and lightest BlackBerry® smartphone ever to come with a full QWERTY keyboard – and one of the most powerful smartphones in the world. The BlackBerry® Curve™ 8330 is slim, sophisticated and compact and combines phone, email, digital camera, multimedia, browsers, advanced navigation system and an organizer in a friendly, personal and easy-to-use package.

PRIZES: The winning Boston Challenge team will compete in the Ultimate Challenge in San Francisco on June 14th. Both members of the team will receive an all expense paid, three-night stay in San Francisco for themselves and one guest. Members of the winning team of Destination Alcatraz, the final challenge in San Francisco, win an all expense paid trip for two to their choice destination of Maui, Paris, Rome or the Mayan Riviera.

Official Website: http://www.BlackBerryCurveUC.com