"Beyond Google and Yahoo" - Free Webcast March 27, 2007

Join us for a free webcast about how you can reap return from alternative pay-per-click search engines.

Search expert Chris Sherman discusses why it's important to diversify your search marketing efforts. Once you do, there are important questions to consider:

* What are the other PPC marketing options?
* How do these search engines differ from Google and Yahoo?
* How are they priced? How do you get started?

In this webcast, you'll learn:

* What to look for with alternative PPC search engine marketing
* Success stories from advertisers that have worked with alternative search engines
* How to incorporate these new alternatives into your existing plans and reporting systems
* How to measure the effectiveness of these alternatives (since they are different than Yahoo and Google) - what sort of traffic volumes and conversions are typical?

Produced by Search Marketing Now and sponsored by LookSmart.

Official Website: http://searchmarketingnow.com