Beyond Experience: culture, consumer & brand December 8, 2009

Speakers
Joe Pine, Speaker & management advisor
Mat Hunter, Consultant in design driven innovation
Prof Vincent Wayne-Mitchell, Professor of consumer marketing, Cass Business School
Colin Tweedy, Chief Executive, Arts & Business
Event details

Arts & Business have invited American consumer guru Joe Pine and a panel including a leading design consultant and consumer marketing expert to unlock the role that culture plays in the way brands will engage with us in the future. Following on from the ‘Experience Economy’, this event will discuss new research that places culture at the heart of emerging commercial practice.

Official Website: http://bunhill.city.ac.uk/media/events.nsf/%28httpAllEvents%29/418C2A4014093B198025766A0054F2C5?OpenDocument