Sport and other forms of popular culture have always engaged people - from those with a lifelong love for their football teams to young people motivated by music and celebrity.
The power of these forces to engage is immense. Famous sporting role models, urban arts projects, fishing programmes, entrepreneurial business schemes - sport and popular culture is used to connect with young people and disadvantaged communities across the world.
Event submitted by Eventful.com on behalf of stevieflow.
Added by substance on June 22, 2007