Imperial College, Queen's Gate, South Kensington
London, England SW7 2AZ

Better by Design:
In conversation with Dick Powell

Thursday 17 September 2008, 7.30pm, Imperial College London
In association with The London Design Festival

Dick Powell is one of Europe's best-known product designers and CEO and Founder of Seymourpowell, who count amongst their many achievements, winning design awards from D&AD President's Award to DBA's Design Effectiveness Award. Dick was president of the D&AD in 2006 and with his business partner, Richard Seymour, has appeared on numerous radio and television programmes, including a series of six programmes called 'Better by Design' for Channel 4.

He challenges designers and business leaders with the idea that design (and design thinking) plays a powerful role in the origination of new products, particularly in bringing focus and relevance to innovative concepts. How do designers think? How does creativity work? How can businesses create a climate for creative thinking and for fostering innovative ideas? These issues will be unpacked and liberally illustrated, with examples and anecdotes - from bras and toilets, to vehicles and appliances. More details

Lecture Theatre 220
Mechanical Engineering
Imperial College London
Exhibition Road
South Kensington
London SW7 5BN

Directions and map

This event is free, but space is limited, so please reserve your seat by emailing [email protected].

Official Website:

Added by Kim Partridge on August 22, 2008